Privacy policy

At ELARA Gifts ("ELARA", "we", "our", or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place an order, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following information when you use our website:

Personal Information

Full Name
Email Address
Mobile Number
Shipping and Billing Address
Recipient Name (for gift orders)
Personalised gift messages (if provided)
Order history

Payment Information

Payments are securely processed through Shopify's authorised payment gateways. ELARA Gifts does not store your debit card, credit card, UPI PIN, CVV, or banking credentials.

Technical Information

When you browse our website, we may automatically collect:

IP Address
Browser type
Device information
Operating system
Pages visited
Time spent on pages
Cookies and similar technologies

This information helps us improve our website and customer experience.

2. How We Use Your Information

We use your information to:

Process and deliver your orders
Personalise your shopping experience
Send order confirmations and shipping updates
Respond to customer enquiries
Provide customer support
Improve our website and services
Prevent fraud and unauthorised transactions
Comply with legal and regulatory obligations
Send promotional offers, newsletters, and product updates (only if you have opted in)

3. Personalised Gifts

Some ELARA products allow customers to add personalised messages or recipient details.

These details are used solely for fulfilling your order and are not used for marketing purposes unless you have separately subscribed to our communications.

4. Sharing of Information

We value your trust and do not sell, rent, or trade your personal information.

We may share your information only with trusted third parties necessary to operate our business, including:

Courier and logistics partners
Payment gateway providers
Shopify and Shopify apps used to operate our store
Marketing and email service providers (such as Klaviyo)
Technology partners assisting in website operations

These service providers are authorised to use your information only for the services they perform on our behalf.

5. Cookies

Our website uses cookies and similar technologies to:

Remember your preferences
Keep your shopping cart active
Improve website performance
Analyse visitor behaviour
Deliver relevant marketing content

You may disable cookies through your browser settings. However, some website features may not function correctly.

6. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, misuse, disclosure, alteration, or destruction.

While we take appropriate precautions, no method of electronic transmission or internet storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Marketing Communications

If you subscribe to our newsletter or choose to receive promotional updates, we may send you:

New product launches
Seasonal collections
Exclusive offers
Gift inspiration
Special promotions

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

8. Data Retention

We retain your personal information only for as long as necessary to:

Fulfil your orders
Provide customer support
Comply with legal and tax obligations
Resolve disputes
Prevent fraud

After this period, your information is securely deleted or anonymised where appropriate.

9. Your Rights

Subject to applicable laws, you may request to:

Access your personal information
Correct inaccurate information
Update your contact details
Request deletion of your personal information
Withdraw marketing consent

To exercise these rights, please contact us using the details provided below.

10. Third-Party Services

Our website may contain links to third-party websites or use third-party applications and services.

ELARA Gifts is not responsible for the privacy practices or content of those external websites. We encourage you to review their respective privacy policies before sharing your personal information.